Manycommoditypricesarerelativelylow,somanycompaniesdonotneedto do product security labels, so that the emergence of a large number of fake and shoddy products within the same class, a serious impact on the market order and the interests of consumers.
The national security center 315 products that consumers buy daily necessities is relatively frequent items, add a logo to the enterprise products, not only to protect the brand safety, but also can realize the integral consumption using the anti-counterfeit labels, improve consumer stickiness.
Some large enterprises usually pay much attention to their own brand influence, so they will think of ways to stop for some criminals use fake their own brand to confuse consumers, undermine their own brand image, reduce brand influence, resulting in a decline in consumer acceptance, so the security label in it has played an important effect.
Security technology and process are simple and complex security labels, tailored to each company, so the company size does not matter, the number is based on the sales company to set the price to see the brand in the market situation to choose process complex or simple, anti fake performance is better or some ordinary.
Now the enterprise of their own company's brand are more attention, most companies will do on anti-counterfeit labels, to prevent counterfeit products from the beginning, so the security upgrade is the premise, according to the current changes in the market to modify the security scheme, combined with the most popular two-dimensional code.
Security center 315 national product has been engaged in the cause of the security crackdown, has a number of food companies making anti-counterfeit labels, protect their brand safety.