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日用品贴防伪标签有什么好处

很多日用品价格相对比较低,所以很多企业认为不需要给产品做防伪标签,使得同类内出现大量假冒伪劣产品,严重影响市场秩序和消费者利益。

Manycommoditypricesarerelativelylow,somanycompaniesdonotneedto do product security labels, so that the emergence of a large number of fake and shoddy products within the same class, a serious impact on the market order and the interests of consumers.

全国315产品防伪查询中心认为,日用品是消费者购买比较频繁的物品,企业给产品添加一个防伪标识,不仅能够保护品牌安全,还可利用这个防伪标签实现消费积分,提高消费者粘性。

The national security center 315 products that consumers buy daily necessities is relatively frequent items, add a logo to the enterprise products, not only to protect the brand safety, but also can realize the integral consumption using the anti-counterfeit labels, improve consumer stickiness.

有些大型企业平时都很注重自已的品牌影响力,所以会想各种办法来阻治一些不法分子利用自已的品牌来假冒迷惑消费者,有损自已的品牌形象,降低了品牌影响力,从而导致消费者认可度下降,所以防伪标签在这上面就起到了一个重要作用。

Some large enterprises usually pay much attention to their own brand influence, so they will think of ways to stop for some criminals use fake their own brand to confuse consumers, undermine their own brand image, reduce brand influence, resulting in a decline in consumer acceptance, so the security label in it has played an important effect.

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